It feels good to get the creative juices flowing again.
I have been at this blog for ~5 months and the community and followers have been growing steadily.
I want to thank all you readers for signing up and following along on my journey.
They say that Jerry Seinfeld wrote a joke every day.
That’s how you get better. Show up everyday and your audience will find you. And along the way, if you are truly listening, they will tell you what they want.
I had the pleasure once of attending a virtual live presentation from the Dalia Lama of marketing, Seth Godin (he’s so well known his URL is just seths.blog) where I asked him a question about building an audience. He quoted a line from his book, “This is Marketing”.
The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone.
I try to live by that with this blog.
I don’t write typical earnings reports. You know what I mean, “earnings in the quarter beat our expectation because blah blah blah. More blah blah blah. Updating estimates, reiterate our rating that has been wrong hoping it will be right.”
I’ve written my fair share of these so I know the template.
I do charts on the history of the oil and gas industry to show the parallels of the past and the present.
Another question I asked of Seth was, “how do I know what to write about or give my audience?”
His answer was simple, “Ask them.”
A couple weeks ago I did a post on XOM’s ability to add shareholder value (HERE) and in it I asked what you guys and gals wanted to see next.
The overwhelming majority was the same sort of analysis but for $CVX.
Does Chevron create shareholder value?
And with that, let’s begin.
First up is a chart of Chevron’s Shareholder Value Add (SVA) since 1922.
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