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There is a trick in content marketing to leverage your time.
When you create a piece of content try to repurpose it for other pieces of content.
So that’s what I did after putting together the financial history on ConocoPhillips (HERE).
As you know COP 0.00%↑ spun off its downstream operations into Phillips 66, PSX 0.00%↑
This is a collection of charts for the downstream heritage of PSX.
A cool fun fact in case it comes up in your next game of refining Trivial Pursuit, the name Phillips 66 dates back to the late 1920s and there were many rumors as to the origin of name. Some of them included:
The high gravity number (66 degrees) of the new gasoline product the company had invented.
Some thought 66 referred to the gasoline’s octane level.
Another rumor was it was the age Frank Phillips was when he founded his company. He was actually 43.
Another rumor was it referred to “double sixes” in a dice game.
Or the year Frank’s parents were married.
The number of books in the Bible.
Or the fact that his ranch covered 66 acres.
But the true origin of Phillips 66 came from when two men were testing the new gasoline product on Highway 66 and cruising at 66 mph (a fast speed at the time).
Highway 66 was also a new highway and market for its gasoline products.
And why not? The chart below is the reconstructed petroleum product sales since 1926.
The 1920’s was a strong growth market for gasoline as one would expect.
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